Mattress company Purple Innovation Inc.’s shares jumped 7.3% in premarket trade Tuesday, after the company said sales improved in May thanks to strong direct-to-consumer sales and demand for mattresses, pillows, and seat cushions. The Lehi, Utah-based company said direct-to-consumer sales rose 125% in the month to about $71 million from the year-earlier period. May wholesale orders fell less than 2% to $17.3 million, compared with a 43% decline in April. As of May 31, more than two thirds of the company’s roughly 1,800 wholesale partners had reopened for business after being closed during the coronavirus pandemic. The company’s cash position improved by 54% to about $96.1 million. “Following a strong start to the second quarter, the momentum in our business continued in May driven in part by a very successful Memorial Day weekend,” said Joe Megibow, Chief Executive Officer. “We are experiencing robust demand for our entire product portfolio led by our differentiated mattresses, pillows, and seat cushions, especially in our direct-to-consumer channel as we have shifted resources towards capturing the recent acceleration in online spending.” The company is pushing ahead with expansion plans for manufacturing and is seeking a new facility in the Southeast. Shares have gained 81% in the year to date, while the S&P 500 is flat.